Marketing Strategies

• The Mosman & North Sydney Daily
• North Shore Times
• The Sydney Weekly
• The Sydney Morning Herald
• Signage
• White Magazine & Brochures
• The Internet
• Professional Photography and Ad Layout
• Complimentary Services

The Mosman & North Sydney Daily

The Mosman & North Sydney Daily
The Mosman & North Sydney Daily is currently our greatest source of buyer enquiry and the cornerstone of most of our marketing campaigns. It is extremely cost effective and considered the real estate 'Bible' for the Lower North Shore area. The size of the advertisement is often seen as reflecting the value of the property.

North Shore Times

Sister paper to The Mosman & North Sydney Daily, the North Shore Times has a wide distribution throughout the Middle to Upper North Shore. Demographic surveys show that many of our buyers come from these areas.

The Sydney Weekly

The Sydney Weekly is a magazine-style publication with a wide distribution of 94,000 throughout both the Lower and Upper North Shore areas. It's known to have a somewhat less conservative readership than its competitors, the Mosman & North Sydney Daily and North Shore Times.

The Sydney Morning Herald

No marketing campaign is complete without the Sydney Morning Herald. It offers a variety of opportunities including lineage classifieds, display classifieds and full display ads in Saturday's Domain liftout. Wednesday's Domain North, full colour liftout section, reaches hundreds of thousands of people throughout the Northern Sydney region. Full and half page ads receive complimentary colour display classifieds in Saturday's Domain as well as priority placement in the domain.com.au website.

Signage

The power of a high-quality, on-site photo signboard is well known - it is probably the single most cost-effective item in any campaign. If your total budget is less than $300, you can still afford to simply put up a sign, which works 24 hours a day to sell your property.

White Magazine & Brochures

The White Magazine is our weekly full-colour property catalogue featuring prestige Ray White properties throughout New South Wales. Distributed primarily at 'open homes', it specifically targets people actively in the market to buy. Full page run-ons from the catalogue, often with floorplans on the back, can be handed out at your property inspections as a brochure or mailed to other interested parties.

The Internet

All properties marketed by Ray White Lower North Shore, whether for sale by auction or private treaty, are listed on our website at www.rwlns.com. From here they're further uploaded to:

www.domain.com.au
www.realestate.com.au
www.raywhite.com.au

As you can see, we make sure all bases are covered to ensure the widest, and importantly, the most effective online coverage for your property. Depending on your budget, your website listing can also include a virtual tour and floorplan, developed by our team of experts.

Buyers are encouraged to register their requirements on our powerful Email Home Finder, which ensures they'll receive an email as soon as a property meeting their criteria is listed on our website.

Professional Photography and Ad Layout

We use professional photographers, copywriters and designers to ensure that all our properties are displayed in the best possible light. After all, the calibre of presentation in the media will greatly influence the response from potential buyers - and naturally, the more enquiries we receive, the greater chance we have of selling your property and achieving the best possible price.

Complimentary Services

In addition to budgeted marketing items, Ray White Lower North Shore also includes the following marketing efforts at no additional cost:

Editorials
Professionally written editorial information and photos of your property are sent to the aforementioned publications as well as the Good Weekend (SMH), Wentworth Courier, Financial Review, Sunday Telegraph, Sun Herald and The Australian, in an effort to secure free editorial coverage.

Direct mail and database marketing
Invitation letters and brochures will be sent to surrounding properties as well as specifically targeted buyers on our client database.

Ray White Lower North Shore 'Open for Inspection' Guide
Available online through our website, these are also handed out at our 'open homes' and include all our listings and their inspection details.

Window display
An enlarged copy of your property's auction/sales brochure will feature in our prominent window display for additional exposure to passing foot traffic.